Slow Fashion: Why more expensive and environmentally friendly products are a sustainable choice?

The textile industry is one of the world's biggest polluters. Rapidly changing trends, low-quality materials and so-called fast fashion have led to clothing becoming a disposable product. The new EU regulations that prohibit the disposal of bed linen and old clothes in the general waste underline the urgency of rethinking our consumer behavior. Slow fashion offers an alternative - a movement that focuses on quality, durability and environmentally friendly production. But why are these often more expensive products actually more useful?

1. Sustainability through longevity

Fast fashion produces cheaply, which is often accompanied by poor quality. Clothes often only last a few washes before they break. Slow fashion, on the other hand, relies on high-quality materials and careful workmanship, which means that the clothes can be worn for years or even decades. This reduces the use of resources required to produce new clothes.

2. Resource-saving production

The production of fast fashion clothing consumes enormous amounts of water, energy and chemicals. Slow fashion brands pay attention to sustainable practices: they use recycled materials, rely on ecological cultivation such as organic cotton or hemp and minimize the use of harmful substances. This not only protects the environment, but also the health of workers and consumers.

3. Fair working conditions

Fast fashion is often produced under exploitative conditions. Low wages, insecure jobs and long working hours are the order of the day in many production countries. Slow fashion places value on transparency and fair wages, which means that people in the supply chain are treated humanely. Even if this makes the products more expensive, it supports a fairer world.

4. Conscious consumer behavior

More expensive clothing leads to more conscious shopping. Those who invest in a high-quality product are more likely to take care of it and throw it away less often. This is in contrast to the throwaway mentality of fast fashion, where clothing is quickly disposed of to make room for new ones. Buying fewer, but high-quality clothes promotes a more careful use of resources.

5. Less waste and microplastics

Textile disposal is a growing problem. Many garments made from synthetic materials release microplastics when washed, which pollute our waterways. Slow fashion products are often made from natural materials that are biodegradable and cause less environmental damage.

quality over quantity

The higher prices for slow fashion reflect the true costs - for people, the environment and society. Anyone who chooses sustainable and environmentally friendly clothing is actively contributing to reducing the negative impact of the textile industry. This makes slow fashion not only a statement for the environment, but also for ethical and responsible action.